SHS010: How To Make $9000 A Month As A Vendor Selling Products With It's Butter Baby!
Intro
Some of the oldest ways to make money are still some of the most effective.
Long before online businesses and digital products, people made money by simply putting products in front of people and selling them. Today, that same concept exists in the form of vendor events—and it’s still one of the most powerful ways to generate income.
In this episode of The Side Hustler’s Society, Elijah Bilel sits down with entrepreneur Isa Jacqueline to break down how to build a product-based business and consistently make money both online and offline.
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Intro to Isa Jacqueline (It’s Butter Baby)
Founder of It’s Butter Baby, a natural skincare brand specializing in shea butter products
Over 15 years of experience in business and self-employment
Built a loyal customer base through vendor events, word-of-mouth, and product quality
Offers over 60+ shea butter variations using natural ingredients sourced globally
Focuses on holistic skincare solutions for issues like eczema, blemishes, and dry skin
Known for strong customer relationships and repeat business
Website: https://itsbutterbaby.com/
Episode Overview
This episode breaks down how a simple idea—selling products—can evolve into a long-term, sustainable business.
Elijah introduces the concept of vendor events as one of the oldest forms of entrepreneurship, dating back to ancient marketplaces where merchants sold goods in high-traffic areas.
Isa Jacqueline’s journey reflects that same model—just modernized.
She shares how It’s Butter Baby wasn’t originally planned as a business. Instead, it started organically after years of working in corporate roles where she felt stuck and unable to grow.
After seeking change, she unexpectedly found herself building a product that people genuinely loved—and that changed everything.
Elijah Bilel connects this to a bigger idea:
👉 Sometimes your business doesn’t start with a plan—it starts with a problem and evolves through action.
Listen to the Episode
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Quick Takeaways
Elijah emphasizes that vendor-style selling is one of the oldest and most effective business models
Isa Jacqueline built her business through both online and offline sales channels
Product-based businesses can start organically without a clear initial plan
Elijah Bilel highlights that taking action often leads to unexpected opportunities
Vendor events can be highly profitable if chosen strategically
Word-of-mouth marketing is still one of the most powerful growth tools
Customer feedback can directly shape your product line
Quality products lead to repeat customers and long-term success
You should never rely on just one income channel
Business growth comes with phases—just like a relationship
How She Built a Product-Based Business
1. Started Without a Perfect Plan
Isa didn’t start with a fully mapped-out business.
Instead, It’s Butter Baby came from:
A desire for change
A willingness to try something new
Letting the process unfold over time
2. Focused on Product Quality First
One of the biggest reasons for her success:
👉 The product works
She uses:
Natural ingredients
Globally sourced shea butter
No chemical-based additives
This creates a product that:
Solves real problems
Builds trust with customers
Generates repeat business
3. Built Through Vendor Events
Vendor events became a major growth driver.
Isa explains that success comes from:
Choosing the right events
Understanding your audience
Positioning your product correctly
She also highlights something many beginners overlook:
👉 Sometimes you have to pay to be at events—but the return can be worth it if done right
4. Sell Everywhere, Not Just One Place
A key strategy from the episode:
👉 Don’t rely on one income stream
Isa sells:
Online through her website
At vendor events
At private events (weddings, parties, etc.)
Through direct customer relationships
This diversification creates stability and growth.
5. Let Customers Shape the Business
One of the most unique aspects of her brand:
👉 Customers help create the products
Isa listens to:
Customer requests
Preferred scents
Feedback on performance
This led to:
60+ product variations
Strong customer loyalty
A community-driven brand
Key Lessons from the Episode
1. Your Business Will Evolve Over Time
Isa compares building a business to a relationship:
It starts exciting
You learn as you go
You face challenges
You grow stronger over time
This is a realistic look at entrepreneurship that many people don’t talk about.
2. Word of Mouth Is Still King
One of the biggest drivers of her success:
👉 Happy customers tell other people
This leads to:
Organic growth
Lower marketing costs
Stronger brand trust
3. Go Where the People Are
Instead of waiting for customers to find you:
👉 Put your product in front of them
This is why vendor events work so well:
High traffic
Immediate feedback
Direct sales opportunities
Who This Episode Is For
People interested in starting a product-based business
Entrepreneurs looking to sell at vendor events
Anyone wanting to build a physical or natural product brand
Side hustlers exploring offline income opportunities
Key Topics Covered
How Elijah Bilel approaches product-based businesses
Building a brand like It’s Butter Baby
Vendor event strategies
Customer-driven product development
Creating multiple income streams